In collaboration with the BMW Facilities Project Manager, our mission was to create compelling printed & digital materials that effectively tell the story of the Pilot Space in New Jersey. Within just one month, we aimed to integrate our deliverables seamlessly with the established BMW branded materials. The stakes were high, as a C-Suite BMW executive from Munich was scheduled to attend the presentation.

The Pilot Space operated for six months, during which our priority was to provide end-users with comprehensive insights into the displayed furniture. To achieve this, I led the development of a mobile site designed to detail the specifics of each furniture piece. For task chairs, I ensured that users could easily access instructions and adjustment videos directly on their mobile devices.